Google, Family Guy, and Burger King

This Wednesday, Sept. 10, 2008, Seth MacFarlane — creator of the Family Guy — and Google, premiere Seth MacFarlane’s Cavalcade of Comedy, online, sponsored by Burger King.

According to the Wall Street Journal, “a rapid ascent in television has set Mr. MacFarlane up for what will be a closely watched push onhto the web. On Wednesday, dozens of his cartoons will start rolling out through Google to a variety of sites”. “In May, Mr. MacFarlane signed the largest TV contract in history”.

The show, “Seth MacFarlane’s Cavalcade of Comedy” will be accessible through a variety of Google connected sites, YouTube,, and probably (the first sponsor of the web series).

The series is scheduled to show 50 episodes.  A new episode will be released each week.  A variety of sites in the “Google content network” will be included. The target audience being 18 to 34 year olds.Google isn’t disclosing the number of sites onh their network that will be included.

Post Comments or Questions with the link below. Keep up-to-date with Skylarking: By Email or RSS Newsfeed or on Twitter. You can also send questions with my email form. I’m looking forward to hearing from you.


  1. Sara says:

    I love Family Guy. Its a staple in our house. I had a friend who named her dog Brian after the show.

  2. Hi, Sara, I’m a fan of the show, too. Speaking of dogs, I enjoyed the “A Dog on $25,000 Pyramid” episode of Cavalcade of Comedy. I think it may take a while for them to get good short comedy. Family Guy tends to build on itself as an episode progresses, but I’m not sure how well you can do that in a one- or two-minute short. We’ll see! Have you been checking it out at all?

  3. janrafi says:

    online show? i wonder if it will work. i don’t think the people are ready yet for online shows. most people have TVs but not computers and internet.

  4. I agree with you 100%. At first I thought it was going to be a daily thing, but it seems it’s only going to be something new once or twice a week, and the spots are under 3 minutes each.

    Early visibility will be on Seth MacFarlane’s web site (, Burger King’s web site, and YouTube. Beyond that I imagine it will be deployed as an option similar to Google Adsense. People will be able to use it as content on their sites. I suppose the only incentive will be traffic, which could be a benefit for other ads displayed on a web site.

    Thanks for writing, Janrafi. Keep up the good work on your blog at

Leave a Reply

Your email address will not be published.