On Labor Day, Google announced they would be launching a test (beta) version of their “Chrome” web browser in 100 countries today, Tuesday. It will be competing with the other top web browsers out there: Microsoft’s Internet Explorer, Mozilla’s Firefox, Apple’s Safari, and Opera among many others. (Download the browser)
As mentioned in an earlier post, a Beta version still has bugs to be ironed out, so you might want to be cautious about downloading the browser just yet, but you can read more about it in a comic book intro that Google released online.
Does the world need another browser? Probably not, but releasing a browser is an understandable move for Google. Here are some thoughts I have, in no particular oder.
First off, they have their own mobile phone operating system coming out in the near future called Android. Like Apple’s iPhone which uses the Safari browser, Google will want to integrate their own browser into their OS. This will be particularly important as Android will play a big part in Google’s mobile advertising plans. Yes, reader, more and more ads will be showing up on cell phones.
Advertising, yet again, is the another good reason for Google to release their own browser. The newer browsers are adding more and more privacy features. Some of which may affect cookies used by many online advertisers to track ad access and traffic. Some new privacy features may very well interfere with tracking ads, and advertisers won’t like that. So Google will most likely see to it that some tracking metho will be available while still protecting your privacy. If Chrome becomes a success, they’ll protect their advertising revenue stream. Google runs ads using their own systems called Adwords and AdSense.
On a related front, Microsoft, a high profile competitor of Google’s, currently has the most commonly used browser, Internet Explorer. The new IE8, also currently in beta, has more privacy features, which I discussed last week, that may put a crimp in Google’s ad systems. Releasing a browser of their own will further promote comparisons between Google and Microsoft in the public eye.
I encourage you to check out the Google comic intro to their Chrome web browser. It will give you insights into the workings of browsers, and some ideas of Google’s special plans.
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