Tag Archive for flop

Resounding Flop

Oh, well.  Last week’s free Netflix offer went exactly the opposite of what I expected. I’m not quite sure where it went wrong.

When I offered to send a coupon for a free month of Netflix to everyone who subscribed to Skylarking by email last week, I expected to be swamped with subscribers. Well, maybe not swamped, but I expected I would be quite busy emailing coupons out at some point over the weekend. Specially when I saw my offer being retweeted on Twitter on two separate days.

Sadly, I ended up not having to send out a single coupon.

In some cases people subscribed, but never confirmed their subscription when the validation email from Feedburner arrived. I emailed these people directly, and had some of the emails I sent out bounce back with a “user unknown” failure.

Overall, I was looking to get maybe 50 to 100 new subscribers to Skylarking. I figured some of those subscribers would cancel their subscription after they received the coupon, and I was okay with that, but I received less than 30 new subscribers who either never validated, or the address they submitted was “user unknown” by their email service.

Fortunately, my subscriber drive was not a complete flop. I did pick up a handful of new subscribers by RSS feed, and I did note an increase in clicks on the feed, too. I am thankful for that.

Anyhoo (not a typo), I will try again.




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