Microsoft has signed Jerry Seinfeld to a $10 million dollar deal to appear in a new series of commercials promoting Windows Vista. Jerry will appear alongside Bill Gates in the new $300 million promotional campaign.
Microsoft will be riffing on the well-known “Mac vs. PC” commercials run by Apple. Those commercials haven’t helped popularize Microsoft’s image any, so they will be launching an aggressive new ad campaign of their own starting September 4.
Actors such as Will Ferrell and Chris Rock were also considered for the new commercials. It’s possible that other actors will be appearing in the commercials as well, but Seinfeld is going to be the anchor of the new series.
Jennifer Aniston anyone?
Ben Worthen at WSJ also recalled Jennifer Aniston and Matthew Perry’s involvement in a Microsoft Video Guide to Windows 95. The guide was not a commercial but a “educational introduction” to the then new OS in 1995/96. You can see a clip of that video here.
In a related story, InfoWorld reports that 35% of new Windows Vista computers are downgraded from Vista to XP.
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